Volvo has announced that it has acquired Luxe, a US based premium valet and concierge service. Volvo decided to buy Luxe so that it can offer digital customer experiences, such as pick-up and drop-off services, adding a new level of convenience for Volvo owners.

“Our vision is a future in which technology simplifies life so you never have to stop at a gas station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realizing that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up,” said Atif Rafiq, Chief Digital Officer at Volvo Cars.

The Luxe service has operated in cities, like San Francisco, New York and Chicago. The service allowed drivers to drop off their car at any point in the city, where a professional valet took care of finding a secure parking spot, as well as fueling and cleaning the car if the customer desired.

“As more and more of our cars are connected, the availability of digital services becomes a critical part of the process of selecting a new car. Simplification of experience and placing control directly into the hands of the consumer is what today’s technologies enable, and what defines our vision in the digital space,” stated Mr Rafiq.

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