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Honda Announces "Exciting H Design!!!" Language

Honda is usually criticized for its less than exciting designs, but it looks like the automaker is about to fix that. Honda has announced the new “Exciting H Design!!!” language, which is premiering on the all-new Fit subcompact.

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Honda is usually criticized for its less than exciting designs, but it looks like the automaker is about to fix that. Honda has announced the new “Exciting H Design!!!” language, which is premiering on the all-new Fit subcompact. Honda says that the new “Exciting H Design!!” language will be applied to all Honda automobiles globally to promote a more unique character and stronger presence around the world.

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Why the three exclamation marks in “Exciting H Design!!!”? They represent three design factors, namely “High Tech.” which represents an innovative spirit, “High Tension” which represents the pursuit of a beautiful body structure and layout, and “High Touch” which represents finely-honed surfacing and texture.

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