Cadillac has been trying to gain traction in Europe, but it remains difficult for the brand to compete against Europe’s premium brands like BMW and Mercedes-Benz. Cadillac is hoping that two new models and a new styling direction will help boost its sales.
GM chief executive Dan Akerson stated, “The only thing you can do is try, try and try again with Cadillac in Europe.”
The Cadillac XTS concept was unveiled in Detroit in 2010 and is a preview for a new larger Cadillac sedan that will sit above the CTS in the lineup. The XTS also previewed a new “softer” styling direction from Cadillac. The other new Cadillac will be a smaller sedan that will be positioned below the CTS.
The one thing that isn’t in the works yet, is a dour-cylinder diesel. “We can’t do everything all at once,” said Jeff Lux, Opel Vauxhall’s powertrain boss.