Cadillac hopes to rejuvenate its lineup by killing off its large slow selling STS and DTS sedans. For years Cadillac has had an image of a producer of large luxury barges, for example the Escalade XL SUV. The automaker hopes to change that image by discontinuing its largest sedans and introducing a new small RWD sedan.
In 2011 Cadillac is planning on introducing a new small rear wheel drive sedan that will be based on GM’s Alpha platform. The car will be sold in the U.S. and Europe.
Plans for a new SRX crossover have also been nixed due to slow sales. Instead of redesigning the SRX, Cadillac is planning on introducing a smaller crossover in 2009 that will likely be named the BRX.
The new CTS sedan is expected to be expanded into a full range with wagon and coupe variants.
The replacement for the STS and DTS sedans will be a high-performance sedan that will take aim at the BMW 5-Series. A V-12 flagship car is also in the works to go head to head with the BMW 7-Series.
Will these new models work to pull customers from BMW?
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