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2015 Toyota Prius Persona Series Special Edition Announced

Toyota has announced a new special edition of the 2015 Prius, which it’s calling the Prius Persona.

2015_Toyota_Prius_Persona

Toyota has announced a new special edition of the 2015 Prius, which it’s calling the Prius Persona.
2015_Toyota_Prius_Persona

An all-new Prius is expected for the 2016 model year, so the Prius Persona Series Special Edition is a unique version of the third-generation Prius. The Prius Persona Series Special Edition model adds 17-inch alloy wheels with a premium dark metallic finish and heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A “Persona Series” exterior badge on the rear of the vehicle also helps differentiate the model.

Related: 2016 Toyota Prius Will be Available with Lithium-Ion and Nickel Batteries, AWD Possible

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Inside it adds seats that are covered in SofTex black material with gray stitching. The steering wheel is also covered in the SofTex material and to set it apart, the special Prius gets blue driver and front-passenger foot area illumination.

The 2015 Prius Persona Series Special Edition starts at $26,985.

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