Kia has unveiled its newest concept, the Proceed concept ahead of its debut next week at the 2017 Frankfurt Motor Show. The concept features features a sleek profile that should easily satisfy both wagon and hatchback fans.

Kia Proceed Concept

The Proceed concept was designed in Europe and is a preview of the next generation cee’d. The “extended hot hatch” styling of the concept is Kia’s take on a shooting brake with its low, lean design. The Proceed concept’s rakish roofline and lack of B-pillars give it a coupe-like profile, while the front is clearly inspired by the Kia Stinger.

“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalized for a new generation of performance-oriented drivers,” stated Gregory Guillaume, Chief Designer Europe for Kia Motors.

Kia 2017 Frankfurt Motor Show Concept

One cool feature is that the Proceed concept features Luminline, which is an an illuminated outline of the car’s glasshouse that greets drivers as they approach the car.

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