Jaguar Land Rover has jumped on the subscription service bandwagon, since it has announced the availability of its new service in the U.K. The car subscription service, called Carpe is a monthly service with pricing starting at 1,154 pounds ($1,534 US) for the Jaguar E-Pace SUV.
Jaguar Land Rover decided to launch the Carpe subscription service after an initial trial that ran from January – May of this year.
“It proved that there was a demand for this flexible short leasing,”a company spokeswoman told Automotive News. The next phase will be to expand the number of packages available. “After that we can potential look further afield.”
The Carpe subscription service has a one year contract with no mileage limits or deposit. Jaguar Land Rover has not announced when the service will be expanded to other markets.