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Hyundai launches 'Genesis' luxury brand, six new models confirmed

Hyundai has announced that it is going to officially launch a new stand-alone global luxury brand – Genesis.

Hyundai Vision G Coupe Concept

Hyundai has announced that it is going to officially launch a new stand-alone global luxury brand – Genesis. The Genesis brand will compete directly with other luxury brands, like Audi, BMW and Mercedes-Benz with six new Genesis models that will arrive by 2020.
Hyundai says that the Genesis brand will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

Hyundai Vision G Coupe Concept

Related: Hyundai Vision G Coupe concept revealed ahead of its debut at Pebble Beach

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy,” said Euisun Chung, Hyundai Motor Company Vice Chairman.

Other details include a new alphanumeric naming structure that will combine the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment. All Genesis models will be badged with a new wing-type emblem, which will be redesigned from the version used on the current Genesis sedan.

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