General Motors has announced the acquisition of lidar technology company Strobe, which will help GM’s self-driving car startup, Cruise Automation further advance the development of its self-driving car. Strobe’s engineering team is going to join GM’s Cruise Automation team to define and develop next-generation lidar solutions.
“Strobe’s lidar technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, Founder and CEO, Cruise Automation.
If you don’t know what lidar is, it is uses light to create high-resolution images that provide a more accurate view of the world than cameras or radar alone, which is crucial to the development of self-driving vehicles.
“The successful deployment of self-driving vehicles will be highly dependent on the availability of lidar sensors,” said Julie Schoenfeld, Founder and CEO, Strobe, Inc. “Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”