Genesis GV80 concept previews the brand’s first SUV

Now that Hyundai has broken off the Genesis brand into a true standalone luxury brand, it’s time to start building out the lineup. We already have the G80 and G90 sedans and now Genesis has previewed its upcoming SUV with the new Genesis GV80 concept.

The GV80 concept is the brand’s first take at designing an SUV, which it says “strikes a perfect balance between elegance and versatility.” The “G” in the name represents the Genesis brand, the “V” stands for versatility, with the 80 representing the position in the SUV lineup.

Genesis hopes to have six cars in its lineup by the end of 2020, with two of them being SUVs. The GV80 concept previews a BMW X5/ Mercedes-Benz GLE rival, Genesis is working on a smaller SUV, which will rival the BMW X3 and Mercedes-Benz GLC.

Related: 2017 Genesis G90 (Review)

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

The GV80 concept’s interior features a wide 22-inch curved display and a Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch.

The GV80 concept also features a plug-in hydrogen fuel cell electric powertrain, although Genesis hasn’t released any details about the powertrain. The GV80 is expected to arrive in the next year or two.

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