Genesis Essentia concept debuts at Concours

This past weekend the Genesis Essentia concept made its debut at the Concorso d’Eleganza Villa d’Este. The electric coupe took part in the concours parade on Saturday as well as the celebration at Villa Erba on Sunday.

The Genesis Essentia concept also competed for the “Design Award for Concept Cars and Prototypes” contest.

“With this project, we set-out to create an object of desire, passion, and inspiration,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “That is why we were so proud to accept the invitation to share the Essentia with the public during our first appearance at the Concorso d’Eleganza Villa d’Este.”

The Essentia concept debuted in March at the New York Auto Show as a new take on the brand’s “Athletic Elegance” design language, while it also provided a preview of its future product performance and technology.

“The Genesis Essentia Concept defines our vision for an electric GT (Gran Turismo) that integrates Athletic Elegance and Genesis DNA as defining parameters,” said Executive Vice President Luc Donckerwolke, Head of Genesis Design.

Genesis has yet to confirm it, but there is a report that the Essentia concept could enter production by 2021.

Source: Genesis

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