This month marked the first full month of sales of the new Ford Ranger and now Ford has revealed that the demand for the pickup is exceeding expectations. Ford expects to sell 1,200 Rangers this month, but it’s planning to ramp up production to meet the demand.
“Based on the orders coming in, and based on the hand-raisers, we think the demand’s going to be so strong, that starting in February our assembly plant will be going into massive overtime,” Kumar Galhotra, Ford’s president of North America told the media yesterday.
Ford says that about 300,000 buyers have already indicated plans to buy the new Ranger. If Ford does manage to sell 300k Rangers this year it will beat its top rival, the Toyota Tacoma. Last year Toyota managed to sell almost 250k Tacomas.