BMW has sold a very unique version of the i3, called the BMW i3 Spaghetti Car. It was designed by Maurizio Cattelan and Pierpaolo Ferrari of TOILETPAPER and it was sold at the Leonardo DiCaprio Foundation Gala for a whopping €100,000 ($117,000).
At the Rencontres d’Arles Festival of Photography in 2016, Italian artist Maurizio Cattelan created a BMW i3 “rolling sculpture” together with the photographer Pierpaolo Ferrari. In 2009 Cattelan and Ferrari co-created TOILETPAPER, a bi-annual picture-based publication. For the exterior of the BMW i3, TOILETPAPER employed their signature style spaghetti close-up imagery.
“This is by far the best Spaghetti Car I have tasted! All those years of perfecting definitely paid off! Totally awesome!”: Maurizio Cattelan stated.
Vincent Salimon, CEO BMW Group France stated, “our commitments to sustainable development and support for contemporary creation come together to raise funds for the Leonardo DiCaprio Foundation. The BMW i3 “Spaghetti Car” was created by Maurizio Cattelan and Pierpaolo Ferrari on the initiative of BMW France and the Rencontres d’Arles, BMW partnered for 8 years. The donation of this unique work for the Foundation’s annual charity gala in Saint-Tropez reflects once again the company’s culture: daring, innovating, creating in complete freedom, in a responsible and sustainable spirit.”