Audi, just like its German competitors have typically used “Russian doll” design philosophy that ends up making all of their models look the same across the lineup. Well Audi is now stepping outside of this philosophy and has stated that the styling of its future models will be more differentiated.
Speaking to Autocar, Audi chief executive, Rupert Stadler stated, “This [repetition] design process was used to make Audis more recognizable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.”
Audi’s new design philosophy kicked off with the Q2, which looks quite different from the rest of Audi’s crossovers.
“We recognize that there is a place for more differentiation now, stated Audi’s Design boss Marc Lichte. “Since our cars are in production for a minimum of six years, in today’s world I think each model should have its own design to be attractive for this long time.”