Audi launches Audi Sport brand

Audi has announced the introduction of the new Audi Sport brand today at the New York Auto Show. The new Audi Sport brand will now be the new halo for Audi and represents the best in track-tested performance available with four rings on the grille.

Over the next 24 months, eight new Audi Sport models are scheduled to launch in the U.S. market. The first vehicles will be the 2017 R8 V10 Spyder, 2018 TT RS and the 2017 and 2018 RS 3. The RS 5 Coupe will arrive the first six months of 2018 with an all-new 2.9-liter V6 biturbo engine with 450 hp and 443 lb-ft. of torque, which will give it a 0-62 mph time of only 3.9 seconds.

Related: 2018 Audi RS 3 marks the first RS 3 in the US!

“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” said Scott Keogh, Audi of America president. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”

2018 Audi RS 5 Coupemore

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